Internet niche marketing is one of the fastest growing industries around. The Internet has become a vital resource for many and with so many people regularly using the Internet; smart investors are realizing the potential for generating a profit from society’s ever growing dependence on the Internet.

This article will provide useful information for those who are interested in learning more about this cutting edge market and beginning a potentially lucrative career in niche marketing.

*Researching Niche Marketing on the Internet

It may come as a surprise to some, but one of the most obvious ways to research the subject of niche marketing is via the Internet. The Internet is filled with websites offering information related to the subject of niche marketing.

There are informational websites offering instructional articles and success stories, message boards offering a place for those involved or interested in the industry to share information or ask questions and commercial websites offering ebooks, classes and other instructional services for a fee.

Websites which have informative articles may provide a great deal of information for visitors but care should be taken to verify the information obtained online. This is important because although the Internet can provide a great deal of accurate information, there is also the potential for websites to spread misinformation as well.

A great deal about niche marketing can also be learned via the Internet by examining the websites of direct competitors in your niche. This is an important step because the competitors’ websites can be used to determine which elements of the website design are most effective for reaching potential customers.

Understanding this will help the website owner to create a niche website which is superior to the competition.

*Learning Internet Niche Marketing through Ebooks

Ebooks are another way for those who are interested in Internet niche marketing to learn about the industry. Ebooks are similar to published books but they are made available in a software format as opposed to printed on paper.

You may find many different ebooks on the subject of Internet niche marketing online. Most of these ebooks are available for purchase but a few are offered free of charge. Downloading a free ebook on the subject may be helpful but many of the higher quality ebooks do charge a fee to download their ebook.

In selecting an ebook on the subject of Internet niche marketing, care should be taken to purchase an ebook from a reputable source. One way to do this is to search for reviews of the ebook from independent reviewers.

This is important because these reviewers have no vested interest in promoting the ebook and will likely provide an honest evaluation of the quality of the ebook.

*An Education in Internet Niche Marketing

Finally learning about Internet niche marketing may come in the form of a higher education degree. Universities are beginning to recognize the vastness of Internet niche marketing and are starting to offer classes related to this industry.

These courses may be offered as part of a curriculum in advertising and sales or may be offered independently for those who want to learn more about the subject. Participation in these independent courses may not even require matriculation.

Additionally, independent courses may even be offered as online courses making it even easier for those who are hoping to learn more about the industry while maintaining a job in another industry.

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Introduction

You’ve decided on a domain name for your new business, and the domain is already registered and for sale. How much should you be willing to pay? This is becoming a common question, as so many quality domain names have already been taken. While there is no scientific method to determine a precise value for any domain name, there are some considerations that go into determining a reasonable ballpark value for that domain name you want. Please read on, and learn about some of the techniques professional domain appraisal companies utilize to ply their trade.

Valuation Factors

There are quite a few technical factors that go into determining what a domain name is worth, and there are differences of opinion as to the relative importance of the various factors. Here we will examine a number of commonly considered parameters in domain valuation. This collection is not necessarily meant to be all-inclusive, but is instead intended to give you a flavor of many of the fine points to consider.

One of the most important considerations in valuing a domain name is the “TLD,” or Top Level Domain. This is the extension that appears at the end of the domain name, such as .com, .net, .org, etc. All other things being equal, a .com name will generally sell for about four times the otherwise equivalent domain in one of the other common global extensions, such as .net, .org, and .info. The .mobi extension, utilized for content to be delivered to mobile devices, is rapidly gaining popularity and value, especially for domain names suitable for such devices. Some country specific domains, such as .co.uk and .de (Germany) are very prestigious, and can also command high prices in certain cases. The .tv extension, later to hopefully be used in connection with internet enabled TV, results only occasionally in high value sales at current (until hardware, distribution, and media companies resolve their mutual “cut of the pie” concerns, there is likely to be little content to drive this market).

An extremely important consideration in the value of a domain name is the number of words it contains. Single “real word” domains (no misspellings or abbreviations), especially in easily monetizable internet industries, can be enormously valuable, particularly in the .com extension. Two word domains, again without misspellings or abbreviations, can also be quite valuable, as long as the domain name can easily be monetized, and the TLD is of high quality. Values really plunge when you get to three words or more.

Domains containing misspellings, abbreviations, hyphens, characters not on a standard keyboard, and other oddities often have very little value. Also, domains containing phrases that are trademarked may be worth nothing, as the trademark owner may be able to summarily confiscate the domain.

The extent to which a domain can be monetized has a major impact on its value. Domains in the sex, financial, and health industries often top the list in terms of high value sales. Domains related to industries that cannot easily generate revenue on the web will usually have little value.

Generic domains tend to be more valuable than non-generic ones. A generic domain is one that contains only real words (ones you can find in a dictionary), and has no contribution from proper names (first or last). Generic .com domain names in highly monetizable industries can be immensely valuable, and are for the most part very hard to obtain (without spending a lot of money!).

The number of letters in a domain name also affects its value. Three letter .com names can be quite valuable, even if they mean nothing. Four letter .com names usually need to be pronounceable to have value, but they need not necessarily be real words in the dictionary (cool sounding four letter .com names can be very brandable, even if they are made up). When you get to five letters or more, value is driven by quality of the word or words (generic vs. non-generic, monetizable vs. non- monetizable, etc.). Once you start getting over 8-9 letters, value tends to decrease a lot, unless the name is highly monetizable.

The extent to which a domain can be branded may be very important in determining value. Domain names that are easy to say and remember, easy to type in, highly reflective of predictable monetizable content, and/or generate a lot of “type-in” traffic (people typing your domain name directly into the address box in their browser rather than finding your domain via a search engine) are highly sought after, and may transact for significant sums.

The size and profitability of the market to which the domain name applies is also important. This directly impacts how easily the domain name can be monetized. Needless to say, products and services that do not lend themselves to e-commerce (directly, or indirectly through selling ad space) will most often have little value.

We could go on almost forever listing factors that impact the value of a domain, but the above gives you a sense of what to consider.

Where’s The Beef?

You’ll notice the discussion thus far has presented no magic formulas for computing the right price to pay for your new domain name. I would love to give you a cool formula with lots of neat math symbols, but sadly things aren’t that simple or elegant. In order to understand what you are going to have to pay, you need to learn a few things about the domain after market.

First, there is way more supply than demand. This at first may sound encouraging, but unfortunately it isn’t. Most domain resellers are very inexperienced, and tend to price their domains way too high, and as a result drive buyers away. Haggling often results in little movement in the price.

Second, the really great names, one or two real word .com domains in high traffic, high margin internet sectors are essentially all bought up. They do sometimes become available for sale, but always at extravagant prices.

Third, you have to be very careful when buying non-generic domain names (domains containing words that are not in the dictionary, or domains containing words that are in the dictionary but combine to form an unusual phrase that the courts will not consider “public domain”). These domains may be protected by a trademark. In such cases, the trademark owner can sue for ownership in court, and quite possibly be able to confiscate your domain without remuneration.

The Bottom Line

At this point you’re probably wondering how much to pay for that domain on the aftermarket. As stated above, I can’t give you a precise formula. I can, however, give you some advice based on the above principles, via reference to contemporary sales history. The basic idea is that I can provide you with anticipated price ranges (rather broad ones) that seem to be well in sync with recent domain auction closings.

At the very top of the spectrum, you have one word, and very high quality two word, generic domains in easily monetizable internet sectors. These may sell for $100,000 USD or more, and will usually have .com extensions, although occasionally some will be in other high value TLD’s (such as .net, ,org, .info, .mobi, .co.uk, and .de). The very best of these domains may approach $10,000,000.

Global (non-country specific) TLD’s other than .com’s rarely sell for more than $100,000. The best of these, again one word and very high quality two word generic domains in easily monetizable internet sectors, usually sell for between $10,000 and $100,000, but sometimes may go as high as about $250,000. The best country specific extensions, mainly .co.uk and .de, lend themselves to the same kind of pricing as the non-.com global TLD’s ($10,000 – $100,000). Some excellent domains in the .eu (Europe), .se (Sweden), .tv (Tuvalu), and .ch (Switzerland) extensions are starting to command these prices too.

Every week, there are several dozen sales of .com domains in the $10,000 to $100,000 range. These tend to be one to two word generics, but not as easily monetizable as the ones that sell for over $100,000.

There is an active aftermarket in two to three word .com names that are long (10 letters or more) and sell for $2,000 to $10,000. These tend to be generic, although some non-generics may be found here as well. These domains will in general be harder to monetize than the more premium names, either due to industry (not a high profit internet sector) or scope (serve only a subset of a larger sector).

There is also a market in global TLD’s other than .com’s in the $2,500 to $10,000 range. .net’s and .mobi’s tend to dominate this space, although you will also find .org’s and .info’s here. These are generally one to two word generics that are less monetizable than their otherwise equivalent brethren that sell for more.

Certain country specific domains tend to sell in the $1,000 to $10,000 range. These tend to be one word or short two word generics in the most attractive country extensions (especially .co.uk, .de, .eu, and .tv). Needless to say, these are not as monetizable as their more premium brethren.

If the domain you want does not fall into one of the above categories, you should think long and hard before spending more than $2,000 or so. Admittedly, there will be times when purchasing a particular non-generic name may be unavoidable (e.g., you already have an offline business name which is not trademarked, and need the corresponding domain for your online presence). The key point here is that absent proof of pre-existing heavy traffic, and/or profits from an already deployed web site at the domain, these names are just not that valuable.

In Closing

My hope is that this article has helped you to become a more educated domain buyer. The main takeaway should be that unless you have a truly urgent need to obtain a specific domain, you should use common sense principles and not overpay. Remember, in spite of the fact that so many good names are taken, most domains just sit and wait at aftermarkets like Sedo and Afternic because of the vast supply overhang. If the owner of the domain you want will not sell for a reasonable price, try to be creative and find alternatives, like using a different TLD, pluralizing, reordering the phrase words, etc.

The internet domain market will never lend itself to discounted cash flow pricing like financial securities, and the value of a domain is really nothing more than what the market will bear. Ultimately, values are determined by sale prices of similar domains. This article has hopefully armed you with that knowledge so you can negotiate with confidence.

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my point is my startup team need a marketing guy..

I’ve come to do some liberating, maybe some confiscating, maybe take her to a small cafe down in the south of California; we’ll listen to the strum of guitars coming from that room at the back, and I’ll remind her that I don’t want an army rank, or even to be her child.

Who is the man talking about?

Clue: Veteran American songwriter & performer.

PS: Those are NOT the actual lyrics, so Mr Google won’t help.
Phew! This one’s there for the taking. There are great live versions of this song.

There is no better place for you to sell your information products. The advantages are numerous, which include unlimited prospect reach, 24/7 business hours and you physically not having to be at your store include some of the wonderful benefits of selling online.

This does not mean that selling information online is a piece of cake; you still need a proper education in marketing. The Internet is a big place and there is plenty of competition, you need to learn how to separate yourself and product from the other thousands of people selling information online.

One of the biggest challenges that information marketers face is driving traffic to their website. Most of us have the impression that all we have to do is throw up a few ads and bam! Money in the bank…this is not the case and selling information involves work just like any other business venture.

You need to work hard to bring traffic to your website where you have your information for sale. There are many ways of bringing visitors through your virtual doors but not all of them work as expected and you need to troubleshoot them accordingly until they are optimized to bring you profits!

One of the biggest mistakes I see newbies making is that the drive traffic they drive to their site that is not targeted, visitors that don’t want or need what they are selling. It is very important that prospects that come to your site are pre-qualified and you are sure they want what you have to offer.
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If you have credit card debts then you will know how frustrating it can be to see your hard earned cash get eaten up every month by the interest and charges applied by your lender. Paying back a typical minimum repayment of £100 on a £5,000 debt means the likelihood is you are only actually repaying around £20-£25 per month back, the rest is going in the bank’s pocket. Now in this circumstance most of us would look for another card to transfer the balance to and get those 0% deals which gives you an opportunity to repay your actual debt off and not the interest, but what if you have exhausted all your credit card allowance and nobody will give you a new one?

Credit Card Balance Transfer Cheques

Some lenders such as Virgin and Lloyds TSB now provide 0% balance transfer cheques to existing customers enabling you to transfer a balance to your existing cards and save money. This seems like a great idea as you don’t have to apply for a new card with a new lender and go through the lengthy process of filling out application forms again. It’s really simple, a batch of cheques arrive in the post, all you do is fill one out to the company you want to transfer the balance to and hey presto! You have transferred a balance to your existing card without having to reapply for a new one. You can even write a cheque to yourself if you are a bit short of cash, All sounds great doesn’t it? Or is it?

I am now 30 years old and after being in debt for most of my twenties I was constantly looking for solutions to get myself out of debt. When I first came across credit card balance transfer cheques I thought what a great idea! I was soon to realise this was not the case. After using the cheques and doing numerous balance transfers in order to save money on interest I soon realised… I wasn’t! I was still paying interest! This is because lenders will only send you 0% balance transfer cheques when you have a debt already on the card. For instance, if my limit is £5,000 the bank would always send me cheques when I had used about 50% of the limit. (with around an outstanding balance of £2,500).

Let me explain a little further…

If you have a balance on the card which you are paying interest on and then you use a balance transfer cheque to move a balance over, you will still be paying interest on the existing balance that you had, not only this but the balance you transferred over will be paid off first and you will be stuck paying the FULL amount of interest on the existing balance you had.

Balance transfer cheques work like a stacking system. The bank will only send them to you when you have a balance on the card, that way when you use them to do a balance transfer it ‘traps’ in the existing balance and pays of the transferred balance first, forcing you to pay the full amount of interest on the balance that was already on the card, so instead of chipping away at your debt, your will end up getting deeper into it! Sneaky eh?

What’s the point of using them then?

Well there is a way to use them to your advantage. You have to have enough funds available to clear the balance off in full at any given time. This is so when there do arrive in the post you can clear your balance to £0, then do a balance transfer so the card is completely clear to start with and there will be no existing debt to pay interest on.
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